Zeta Help Inc, Product Designer

• Created and aligned a brand guideline to optimitize the development process and increase app accessibility.

• Revised specification and prototyping methods to improve communication between engineers and designers.

• Planned and strategized development timelines with the PM to increase research time, and include QA in earlier development stages.

• Taught design language and prototyping methods to gain more constructive feedback from outside stakeholders.

• aDesigned Marketing assets to lower CPI and re-design of the app store.